Business To

Business to Business

The Business to Business is a situation where one business makes some transaction with other business. It is like an exchange of products and services between one business to another. This type of transaction is mainly placed between wholesalers and retailers. 

In B2B, there is no existence of direct customers, it is the deal or relationship between two businesses. For example, a business supplies some raw material to another and then the other company will produce output from that.